Why corporate good? Because companies that incorporate purpose in their core, have proven to outperform companies that don't 9 out of 10 times.*
87% of consumers expect companies to put more effort into creating a better society. People are increasingly looking for brands that align with their own values and are changing their consumer behaviour accordingly.*
* Edelman GoodPurpose® Study 2012
91% of consumers state they are willing to switch brands, if the price and quality is competitive, to the brand that is connected to a good cause.*
* Cone Communications® Study 2013
80% of employees prefers to work for companies that have purpose in their core and feel more engaged when their work is meaningful. *
Ipsos Global Advisor® CSR 2013
As an effect, companies that incorporate good don't only perform better in the long run, they end up spending less money on marketing and have higher customer satisfaction.
We help you expand and communicate your Corporate Social Responsibility (CSR) efforts to engage your employees, captivate your customers and strengthen your brand.
We analyze your current CSR efforts and explore ways for you to expand the good you do in a way that aligns with your brand DNA, company culture and customer values, to build a strong and futureproof brand.
• CSR Analysis
• CSR Competitive analysis
• CSR Strategy development
• Brand development
We develop a marketing and communication strategy based on your CSR efforts that engages your employees, captures existing and new customers and sets you apart from the competition.
• Concept creation & execution
• Print & Digital
• Social media campaigns
We partner your company with a non-profit that fits your brand and aligns with your customers’ values. Our experience with both companies and nonprofits, allows us to build campaigns that brings optimal value to both parties.
• Matchmaking with nonprofits
• Concept creation & execution
